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Yesterday I spent some time taking eight years of Match financials and putting them into Excel. Did you know that back in 2000 Match’s conversion ratio was around 10%? Too bad they don’t list those types of details anymore (that I could find.)
Fernando, who blogs at  Breaking the Online Sound Barrier, has written (POF). While some of his assumptions about the details of Plentyoffish’s operating costs are most likely off, I appreciate that he took to the time to write it all down.
Leave a comment with what you agree or disagree with in Fernando’s post.
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